Who We Are
Genesis Global enables financial markets organizations to innovate at speed through a software application development platform, prepackaged or customizable solutions and deep expertise in capital markets and financial services. Genesis supercharges developers to rapidly delivery high-performance, resilient and secure applications replacing the buy versus build challenge with a buy-to-build solution.
At Genesis, we place a premium on cultivating and preserving an inclusive and respectful company culture where the foundation of our success is a diverse workforce of individuals with unique perspectives, diverse identities, varied experiences, and a range of cultural backgrounds. We have the vigor and passion of a startup and the skill and experience of a scale-up, consistently refining and exploring ways to make work better for everyone.
To help us achieve our vision of reinventing the way financial markets organizations build software, we are looking for people who aren’t afraid to challenge the status quo - people who are passionate about change.
If you are a self-starter with a solution-orientated mindset, you’ll find a home at Genesis.
What you will deliver
You will play a leading role in enhancing our online web presence, driving traffic from our target ICP that converts, and ensuring our website is a powerful communication tool. Reporting to the Head of Demand Generation, you'll lead the strategy and execution of our website and SEO efforts, working closely with cross-functional teams to deliver a seamless, user-centric web experience that aligns to the overarching demand generation strategy.
Core responsibilities
- Website management: Oversee the day-to-day operations of the website, ensuring it aligns with our brand voice, delivers against our business objectives, and maintains a strict governance process around publishing, as well as manage operations and executions and report using web-tech-stack incl. Wordpress, SEMRush, HotJar, Google Analytics, etc..
- SEO strategy: Develop and implement SEO strategies that drive traffic that converts from our ICP, improve search engine rankings, and maximize ROl. Develop a key phrase strategy that prioritizes an approach where searcher intent is paramount.
- Content optimization: Collaborate with the content team to optimize on-page elements, ensuring all content is target-audience relevant as well as SEO-friendly, meets user needs and continually improves CTA rate.
- Landing page creation: Collaborate with the marketing team to design and develop high-converting landing pages that support our marketing campaigns and lead generation efforts. Implement best practices for user experience (UX) and search engine optimisation (SEO).
- Performance monitoring: Use analytics tools to track website performance daily, identify areas for improvement and action them proactively. Keep the customer at the forefront of your thinking, implementing strategies to always enhance user experience and conversion rates.
- Cross-functional collaboration: Lead sprints alongside marketing colleagues and extended stakeholders to ensure the website fully supports marketing and business goals and programmes.
What we are looking for
- The ideal candidate will be someone with proven experience of delivering our list of core responsibilities, ideally within a fintech business. Experience of working within a scale-up business would be an advantage. As well as the technical knowledge, we're looking for someone who will take ownership of our digital marketing activities, using our various channels to generate demand for our platform.
Join our Team
At Genesis, you will be surrounded by people and teams that challenge and inspire you to do things better, faster and smarter. What makes working at Genesis different? We support our team members who have trusted us with their careers through initiatives such as flexible working to promote work/life balance, and a continued focus on personal and professional development.
Affirmative Action
Genesis Global is a proud Affirmative Action and Equal Opportunity Employer, committed to maintaining a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, citizenship status, pregnancy, protected veteran status, or any other legally protected status and will not be discriminated against based on disability.
