Affiliate Manager (Lucky7)

Lucky7:

Founded 2018 by a highly experienced team with a proven track-record. Lucky 7 is part of a fast-growing group within online casinos. The company continues to grow with its main product but also through several upcoming new products and markets. Based in Malta, Barcelona, London and with operations extending over several countries.

Role Overview:

The Affiliate Manager will play a crucial role in managing and growing our affiliate partnerships across multiple casino brands and regions. With a strong focus on driving high-quality First Time Depositing (FTD) customers, this role will involve overseeing the recruitment, management, and optimisation of affiliate campaigns, ensuring maximum ROI and long-term business growth. The successful candidate will be driven, results-oriented, and capable of making a significant impact in the world of affiliate marketing.

Key Responsibilities:

Affiliate Recruitment & Management:

• Proactively identify, recruit, and onboard new affiliate partners who can drive high-quality First Time Depositing (FTD) customers across multiple markets.
• Build and maintain strong relationships with top-performing affiliates, ensuring ongoing engagement, motivation, and alignment with brand goals.
• Negotiate and structure affiliate deals to drive competitive customer acquisition, balancing cost-effective campaigns with high-value customers.
• Collaborate with affiliates to create tailored marketing campaigns that resonate with target audiences and adhere to brand guidelines.

Campaign Strategy & Optimization:

• Develop and execute affiliate marketing strategies that focus on driving valuable FTD customers while optimising the cost per acquisition (CPA) and lifetime value (LTV).
• Monitor and analyse affiliate campaign performance to identify areas of opportunity and optimize affiliate activities to ensure maximum impact.
• Implement A/B testing and performance tracking to continually improve the performance of affiliate programs and campaigns.
• Work closely with affiliates to ensure they have the tools, materials, and support needed to succeed, including custom banners, landing pages, and promotions.

Data Analysis & Reporting:

• Use affiliate management software (Netrefer) and other analytics tools to track, report, and analyse campaign performance across multiple regions and brands.
• Regularly review affiliate performance data, KPIs, and customer metrics to ensure campaigns are aligned with business objectives and profitability targets.
• Provide timely reports on affiliate performance, including FTD volumes, ROI, traffic sources, and any issues or opportunities for improvement.

Collaboration & Cross-Functional Alignment:

• Work closely with the Acquisition, and Retention teams to ensure affiliate marketing strategies are aligned with the overall marketing plan and product offerings.
• Coordinate with legal and compliance teams to ensure affiliate marketing activities adhere to regional regulations and industry standards.
• Partner with creative teams to ensure affiliates have the most up-to-date marketing assets and promotional content.

Continuous Improvement & Innovation:

• Stay up to date with trends in affiliate marketing and the online casino industry to identify new opportunities for growth and innovation.
• Implement best practices and new technologies to enhance affiliate marketing performance, tracking, and reporting.
• Identify and develop strategies for working with top affiliates to scale successful campaigns and maximize ROI.

Key Requirements:

Experience:

• 3+ years of experience in affiliate marketing, preferably in the iGaming or online casino industry.
• Demonstrable experience in driving value from First Time Depositing (FTD) customers and optimizing affiliate partnerships to meet performance targets.
• Extensive hands-on experience with affiliate management platforms, especially Netrefer, to track and manage affiliate performance, payments, and reporting.
• Proven ability to build and maintain strong relationships with affiliates and negotiate mutually beneficial deals.
• Experience managing affiliates across multiple regions, with a solid understanding of local market dynamics and regulations.

Skills & Competencies:

• Strong analytical skills, with the ability to interpret data, track KPIs, and optimize campaigns for maximum performance.
• Familiarity with affiliate marketing best practices, including managing CPA, CPL, and revenue share models.
• Excellent communication and negotiation skills, with the ability to engage and influence both internal teams and external partners.
• Experience with A/B testing, data analysis, and optimizing customer acquisition funnels.
• Strong organizational skills, with the ability to manage multiple campaigns and affiliates simultaneously.
• Knowledge of compliance regulations in the iGaming industry and experience with regulated markets.

Personal Attributes:

• Results-driven and highly motivated, with a passion for driving performance and achieving targets.
• Strong attention to detail and ability to make data-driven decisions.
• Highly proactive and self-starting, able to work independently and manage multiple priorities in a fast-paced environment.
• Creative, innovative thinker with the ability to find new opportunities for affiliate growth.
• Team-oriented, with the ability to collaborate effectively across departments.

Desirable:

• Experience working with a variety of affiliate commission structures (e.g., CPA, revenue share, hybrid models).
• Knowledge of industry tools like Google Analytics, CRM systems, and Excel for data analysis and reporting.
• Experience in managing affiliate programs in multiple international markets.
• Familiarity with iGaming regulations and responsible gaming practices.

Benefits:

• Competitive remuneration package.
• Hybrid work arrangement with possibilities of working from home and office.
• Private health insurance.