Reports to: Executive Director Marketing
Location: Plymouth Meeting, PA (Hybrid)
Company Overview:
Braeburn is dedicated to delivering solutions for people living with the serious consequences of opioid use disorder. At Braeburn, we challenge the status quo and champion transformation of the management of opioid use disorder (OUD) by partnering with the community to create a world where every person with OUD gets the best possible care and opportunity to reach their full potential. Our shared commitment to innovation on behalf of patients enables us to help people with OUD begin and sustain recovery.
At Braeburn, there are opportunities to contribute to our purpose every day. We value authenticity and strive to amplify all voices. Our culture empowers everyone to be successful and unleashes our full potential.
Position Summary:
The Associate Director will be responsible for partnering cross-functionally to develop and execute the marketing strategy, tools and services to support access, reimbursement, and product acquisition, as well as communications to patients. This individual will help ensure critical aspects of the product launch and optimize the patient experience.
Specific Duties:
- Lead the design, execution, monitoring and continuous improvement of all marketing plans and tactics related to:
- market access, product acquisition, reimbursement, and patient support.
- consumer and patient marketing, including patient education materials and omni-channel marketing.
- Collaborate with the Promotional Review Committee (PRC) to ensure that all brand-related materials are closely examined for medical accuracy and supported by brand labeling.
- Execute all tactics in alignment with launch strategy in a compliant manner.
- Manage the corresponding marketing budget and drive for timely, cost-effective execution in all tactical activities.
- Generate customer insights through monitoring of the market, participation in market research, attendance of industry events, meeting with customers and interactions with internal stakeholders.
- Proactively recommend new marketing initiatives and improvements in line with the brand strategy.
- Actively contribute to the yearly strategic brand planning exercise and develop the plan for area of responsibility.
- Build strong, credible, collaborative relationships with key functional teams such as Market Access, Trade, Patient Support, Sales, Business Operations, Sales Training, Medical Affairs, Legal & Compliance and Regulatory.
Skills:
- Ability to work efficiently within a dynamic, changing environment.
- Proficiency in leading marketing projects independently and collaboratively, from start to finish.
- Ability to efficiently manage agency partners to deliver high quality content and tools to effectively support the brand.
- Solid understanding of specialty pharmaceutical market dynamics and stakeholders
- Strong understanding of the compliance, legal and regulatory pharma landscape, and ability to navigate through it.
- Strong analytical, project management and communication skills.
- Willingness to travel 15 to 30% of the time for industry events and meetings with key stakeholders.
Experience:
- Bachelor’s Degree in Marketing, Business, or related field preferred.
- A minimum of 6 years of pharmaceutical industry marketing (or a combination of marketing and related experience (including sales, finance, forecasting, market research).
- Specific marketing experience for specialty brands with complex acquisition processes.
- Experience with market access marketing and collaborating with sales, market access, trade, and patient support.
- Patient and consumer marketing and launch experience preferred.
Braeburn is committed to ensuring equal employment opportunity for all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, military/veteran status, age, disability, or any other category/characteristic protected by law (collectively, "Protected Categories"). In fact, we encourage all underrepresented backgrounds to apply for any open job positions with the company.
