Marketing Associate Director - Hybrid R0046149

Job Description 

The Marketing Associate Director, Segment drives marketing strategy for one of CT Corporation’s key customer segments.  In this important role, you will serve as a senior advisor to segment and sales leadership to define marketing strategies for new customer acquisition and retention programs.  This position will lead internal product, content, and digital marketing as well as external agency resources to produce complex multi-touch campaigns that create new leads and foster upsell opportunities.  Additionally, this role will develop compelling sales enablement materials and nurture campaigns to support each stage of the sales lifecycle. 

Hybrid: Eight days a month we come together in our office to experience the value of connecting with colleagues. You will report to the Senior Marketing Director and work under the leadership of the VP, Sales and Marketing. This role is a part of C T Corporation System (DE). | BU - FCC CT   

Required Job Qualifications (minimum):  

• Travel: Ability to travel for meetings and events approximately 5% of the time (3-4 trips per year) 

• Experience with the full marketing mix, including digital and traditional channels, and an ability to design a marketing plan that effectively reaches our buyers through these channels 

• Flexible, self-starter, creative, and entrepreneurial team player who thrives in a fast-paced environment 

• Excellent oral, written, presentation and listening skills with experience and poise in creating and delivering effective PowerPoint presentations for senior leadership 

• Excellent leadership skills to build relationships and effective networks with peers, management, customers and vendors 

Preferred Job Qualifications:  

• Experience with Salesforce a plus 

• Proficient with Microsoft Office Suite applications including Word, Excel, PowerPoint and Outlook 

• Bachelor's degree from an accredited college or university  

Essential Duties and Responsibilities  

• Assigned to highly complex marketing activities 

• Proposes, develops, and implements marketing plans 

• Researches and develops pricing policies and recommends sales channels 

• Responsible for product promotions 

• Works with business partners (e.g., production, sales, research and development) to deliver business results 

• Implements and evaluates all marketing policies 

• Assists in the development and production of all advertising/promotional projects for the seasons 

• Works closely with advertising agency on strategy and creative direction 

Additional Information:  
Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available - https://www.mywolterskluwerbenefits.com/index.html  
 
 
Wolters Kluwer (EURONEXT: WKL) is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG sectors. We help our customers make important decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.  Wolters Kluwer reported 2022 annual revenues of €5.5 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 20,000 people worldwide. We are headquartered in Alphen aan den Rijn, the Netherlands.  
  

• Ranked by Forbes Magazine as among America’s Best Large Employers for 2022 - #84.  

• Wolters Kluwer secures 2nd place in Newsweek's Most Trustworthy Companies List 2023  

• CEO Nancy McKinstry ranked 16th by Harvard Business Review of the best performing CEOs in the World.  

• WK #1 for gender equality in the workplace in the Netherlands & #47 worldwide for 2023.  

Diversity Matters  
Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America’s Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America’s Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.  
 
 
The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job.  They’re not intended to be an exhaustive list of all responsibilities and requirements. The job description provided is subject to revision and modification at any time.