About G2 - The Company
When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.
As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!
About G2 - Our People
At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.
About The RoleAs the Marketing Operations Manager you will own the measurement and insight layer across the marketing funnel, translating data into clear, actionable guidance for GTM leaders. This role partners closely with Marketing, Ops, Sales, and Finance to define success metrics, improve forecasting and attribution, and drive data-backed investment decisions.
In This Role, You Will Be Responsible For:Recurring Revenue Reporting and Insights
Own KPI reporting and insights to identify and recommend opportunities to drive funnel conversion and SLA performance
Iterate with key stakeholders to build, improve, and maintain dashboards that accurately show performance to core KPIs
Regular analysis of Marketing funnel data broken down by Region, Territory, Campaign, Channel, to help the Marketing team with key decisions on spend and types of campaigns that will drive the most value
Own models for cost per metrics and provide recommendations for channel spend allocation
Forecasting & Planning
Own both program level and aggregate forecasting models
Partner with marketing teams to plan quarters ahead on campaigns and outcomes to provide visibility into coverage to plan
Run planning cycles that break pipeline targets down to the MQA Volume, Channel, Campaign view for each segment/region
Ad Hoc Reporting & Strategic Projects
Fulfill ad-hoc reporting requests for the global marketing organization and identify opportunities for improved reporting
Own projects and deep analysis for questioning the status quo and provide recommendations based on insights
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
5+ years of experience working in marketing operations at a B2B SaaS company
3+ years of experience B2B Marketing, Data Analysis, and Insights presentation building and delivery to stakeholders
Experience working within data visualisation, CRM, and other business intelligence tools (e.g. Looker, Salesforce)
Advanced abilities in Microsoft Excel and/or G-Sheets (V-lookups, pivot tables, complex formula statements)
Proficient with SQL and have the ability to identify and fix code in collaboration with data analytics teammates
Proactive self-starter and ability to work independently in a dynamic environment
Strong communication and organizational skills and experience presenting to senior leadership teams
Impeccable attention to detail in analytics and documentation, leaving no uncertainty to key stakeholders when reviewing the teams work
Experience with Sales & Marketing tools such as Salesforce and Marketo and understand how the data flows between
Experience in other areas of marketing/operations
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.
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How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.
Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.
