Product Manager, Orthopaedic Instruments

You will be responsible for leading the engagement of regional sales teams in the UK and Ireland to set and execute the annual marketing plan strategy whilst driving a high level of customer and sales engagement. You will drive key product and program strategies enabling growth with key accounts and customers – focusing on power brands. Due to your high engagement with the field and customers, you will contribute customer and product insights to your internal business partners.

Strategy and Marketing Plan:
Develop a strong understanding of the linkages between all components of the Big Picture framework, translating upstream decisions into executional priorities.
Author key strategy documents including strategic plans, annual marketing plans and product launch plans.
Translate the marketing plan into specific activities to carry out the plan for assigned regions.
Write and communicate key documents including business reviews, marketing strategies, proposals and recommendations.
Determine execution plan tactics to effectively align, target and track progress towards Annual Marketing Plan targets and goals.

Communication Strategy:
Establish consistent, effective communication with the regional sales team.
Consistently drive the commercial business message across all initiatives through sales channels.
Act as the primary marketing point of contact for the regional sales team.
Articulate desired communications outcomes consistent with marketing strategy to Downstream and MarComm teams.

Competitive Insights:
Assess the impact of competitive dynamics and identify points of parity and points of difference through competitive analysis.
Research product features, uses and competitive quality across the portfolio.
Maintain networks of people and resources for obtaining competitive information, adhering to organisational protocols and procedures throughout.

Customer Insights and KOL Engagement:
Understand the needs of primary and secondary customers and articulate the value proposition to each specific audience.
Work with inputs from the KOL network and explain different product features to customers as appropriate to their needs.
Identify and build relationships with new KOLs while maintaining existing ones.

Customer Engagement:
Represent the division at local, regional and national customer meetings.
Host in-market customer interactions and experiences.
Drive key account engagement and serve as a sponsor for Stryker consultants.
Establish relationships with regional Stryker faculty and support the creation of industry meeting strategies based on regional needs.

Regional Marketing Insights:
Develop and maintain strong knowledge of the regional market and industry landscape.
Gather and present customer segmentation and value proposition data.
Guide sales teams and leaders on how to tailor efforts to meet specific market needs.
Develop and execute plans for collecting Voice of Customer and Voice of Sales on products, services and market trends, feeding insights back to internal business partners.
Gather, interpret and present market insights to key business stakeholders, influencing go-to-market direction accordingly.

Commercial Responsibilities:
Drive the budgeting process cycle, including all necessary inputs and reporting requirements.
Support sales enablement, responsiveness and forecasting (IBP).
Contribute to supply chain, pricing, brand positioning and effectiveness measurement.

Proven experience in product management, marketing or a commercial role within the medical device or healthcare industry.
Strong understanding of the UK and Ireland healthcare landscape and customer base.
Experience engaging with and managing commercial relationships.
Excellent communication, presentation and stakeholder management skills.
Ability to translate data and market insights into clear strategies and actionable plans.
Willingness to travel across the UK and Ireland as required.

Travel percentage: 50%