Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
The Marketing Director at Comcast Business is responsible for directing the overall marketing effort in a competitive environment for Comcast Business in the Freedom Region covering Greater Philadelphia, New Jersey and NYC. Assists Regional Vice President with business planning in the implementation of go to market strategies, sales enablement and customer engagement. Leads the Regional Comcast Business marketing team in preparing the department budget and execution of strategies and tactics. Ensures that communication of current initiatives, promotions and campaigns are accurately, timely and effectively communicated to large sales team. Serves as liaison between Region, Division, Corporate and Marketing personnel to ensure that each group is informed of most recent product marketing developments and plans.
The Marketing Director at Comcast Business leads marketing initiatives to drive growth, customer acquisition, and brand loyalty across various business segments. This role involves developing and executing marketing strategies, collaborating with sales and product teams, and analyzing market trends to optimize resource allocation. The Marketing Director also oversees the creation of sales materials, plans marketing campaigns, and ensures alignment with organizational goals. Strong leadership, strategic thinking, and communication skills are essential for this position.
Job Description
Core Responsibilities:
1. Marketing Strategy & Planning
- Develop and implement marketing strategies to drive brand awareness, lead generation, and revenue growth.
- Align marketing initiatives with overall business goals and sales objectives.
- Identify market trends, customer needs, and competitive positioning to refine marketing efforts.
2. Campaign Development & Execution
- Oversee the creation and execution of multi-channel marketing campaigns, including digital, email, social media, events, and traditional advertising.
- Manage content development for websites, sales collateral, and promotional materials.
- Ensure brand consistency across all marketing channels.
3. Sales & Product Collaboration
- Work closely with sales teams to provide marketing support and sales enablement tools.
- Partner with product teams to position offerings effectively and drive go-to-market strategies.
- Develop B2B messaging tailored for small, medium, and enterprise-level business customers.
4. Data Analysis & Performance Optimization
- Track and analyze marketing performance metrics to assess campaign effectiveness.
- Optimize marketing spend based on data-driven insights.
- Use customer segmentation and insights to refine targeting and personalization efforts.
5. Leadership & Team Management
- Lead and manage a team of marketers, designers, and analysts.
- Work cross-functionally with internal teams and external agencies.
- Foster a culture of innovation, collaboration, and continuous improvement.
6. Budget & Vendor Management
- Oversee the marketing budget and ensure cost-effective allocation of resources.
- Manage relationships with agencies, vendors, and media partners.
Please also note the role requires consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance as this position will require to be in the office full time. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary. Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Analytical Thinking, Business Strategies, Customer Experience (CX), Marketing, Marketing Planning, Marketing Programs, Sales
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relative Work Experience
10 Years +
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
